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    <description>notes on building startups in the age of AI: how we design and build AI and health products, the tools we use, our process, and what we learn shipping. by joseph zakher, startup ui in tokyo.</description>
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    <lastBuildDate>Wed, 21 Oct 2026 09:00:00 +0900</lastBuildDate>
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      <title>building a startup in the age of AI</title>
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      <dc:creator>joseph zakher</dc:creator>
      <description>the distance between an idea and a real product has never been this short. here's what that changes for founders, and what still decides who wins.</description>
      <category>startups</category>
      <category>AI</category>
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      <title>how we design and build with AI</title>
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      <pubDate>Wed, 21 Oct 2026 09:00:00 +0900</pubDate>
      <dc:creator>joseph zakher</dc:creator>
      <description>the real workflow behind our client work and our own apps: claude code, figma and mobbin through MCP, swiftui, cloudflare, and a mac mini that never sleeps.</description>
      <category>tools</category>
      <category>AI</category>
      <category>process</category>
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      <title>what an MVP costs in late 2026</title>
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      <pubDate>Wed, 21 Oct 2026 09:00:00 +0900</pubDate>
      <dc:creator>joseph zakher</dc:creator>
      <description>our real prices for a landing page, a brand, a website, a web app, and a full startup launch, what moves the number, and how the payments work.</description>
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      <category>MVP</category>
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      <title>a startup launch, week by week</title>
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      <pubDate>Wed, 21 Oct 2026 09:00:00 +0900</pubDate>
      <dc:creator>joseph zakher</dc:creator>
      <description>our target for a full startup launch is 5 to 7 weeks, with a working preview early. here's what happens each week, and what we need from you.</description>
      <category>process</category>
      <category>startups</category>
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      <title>designing AI agents people trust</title>
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      <pubDate>Wed, 21 Oct 2026 09:00:00 +0900</pubDate>
      <dc:creator>joseph zakher</dc:creator>
      <description>people trust AI they can follow. here's how we design agents that show their work, ask before they act, and keep people in charge, from our work on zaki AI.</description>
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      <category>AI</category>
      <category>agents</category>
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      <pubDate>Wed, 21 Oct 2026 09:00:00 +0900</pubDate>
      <dc:creator>joseph zakher</dc:creator>
      <description>people trust health apps with their sleep and their daily habits. here's how we design wellness products that feel calm, honest, and kind, from kenko AI and haku health.</description>
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