zaki AI case study: the arc-dot mark on a red tile

zaki AI

zaki AI is the intelligence layer for everyday work: chat for answers and drafts, an agent that turns goals into supervised action, and a brain that keeps memory visible, in english and arabic. since 2025, we've shaped its product design across the chat, the agent, and the brain, and we made the brand with obi noshie at kreyatif.studio. this year, we turned its interface into one design system: tokens, more than 120 components, and a brand book, in light and dark, right to left in arabic.

YEAR
since 2025
PROJECT DURATION
ongoing
TEAM INVOLVED
joseph zakher
obi noshie
SOLUTIONS
shadcn/ui
tailwind
react
DISCIPLINE
product design
brand identity
design system
PARTNERS
kreyatif.studio
zaki AI's dashboard in english, beside the agent showing each step of its work

logo

the zaki arc-dot symbol and the arabic logotype
the zaki marks on ink, on red, and on white

color palette

the zaki AI palette: logo red, accent, ink, stone, sheet, and three signals
zaki AI type: geist for latin, IBM plex sans arabic, and geist mono

06 · DEVICE

zaki AI on a laptop

PNG · 3840 × 2880incoming/zaki/06-…

grid

zaki AI's space, radius, and shadow scales

08 · ICONS IN MOTION

the working spinner and the agent rune, animated

MP4 · 3840 × 2160incoming/zaki/08-…

09 · CAMPAIGN

a launch or social piece

MP4 · 3840 × 2160incoming/zaki/09-…

components

zaki AI components: a question card, plan steps, weekly usage, and tool rows

11 · MOBILE

the web app at phone width, with demo data

PNG · 3840 × 4160incoming/zaki/11-…

zaki AI screens in english and arabic, light and dark: the dashboard, the agent, and plans

questions about zaki AI

what did startup ui do for zaki AI?

since 2025, we've shaped its product design across the chat, the agent, and the brain, and made the brand with obi noshie at kreyatif.studio. this year, we turned its interface into one design system, in english and arabic.

who worked on zaki AI?

joseph zakher and obi noshie, with kreyatif.studio as partner. the work is ongoing.

where is zaki AI today?

live at chatzaki.com, in english and arabic.

what tools did startup ui use on zaki AI?

shadcn/ui, tailwind, and react.

how can i start a project like this?

book a 15 minute call with joseph zakher, or start with a $750 launch blueprint: a workshop that ends in a fixed quote for your launch.

haku health: its app icon beside three screens: a plate scored with its reasons, a morning read from sleep, and a plate seen through washoku

haku health

health and wellnessour appiOSAI

snap a plate to see why it scores, read any label in plain english, and see how you slept each morning.

in beta on testflight

now open for inquiries.

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