/ journal
notes on building startups in the age of AI.
how we design and build AI and health products at startup ui: the tools, the process, and what we learn shipping. written by joseph zakher, in tokyo.
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building a startup in the age of AI
the distance between an idea and a real product has never been this short. here's what that changes for founders, and what still decides who wins.
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how we design and build with AI
the real workflow behind our client work and our own apps: claude code, figma and mobbin through MCP, swiftui, cloudflare, and a mac mini that never sleeps.
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what an MVP costs in late 2026
our real prices for a landing page, a brand, a website, a web app, and a full startup launch, what moves the number, and how the payments work.
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a startup launch, week by week
our target for a full startup launch is 5 to 7 weeks, with a working preview early. here's what happens each week, and what we need from you.
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designing AI agents people trust
people trust AI they can follow. here's how we design agents that show their work, ask before they act, and keep people in charge, from our work on zaki AI.
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designing health apps people trust
people trust health apps with their sleep and their daily habits. here's how we design wellness products that feel calm, honest, and kind, from kenko AI and haku health.
/ start a project
building an AI product or a wellness app? let's make it together.
we're a good fit for founders in AI or in health and wellness who know who they're building for.
- 01a 15 minute call with joseph
- 02your written quote, or a launch blueprint
- 03kickoff, with a working preview early
book a call
the studio is in tokyo.